Harnessing Digital Twin Technology for Enhanced Fan Engagement Across Generations

In an era marked by rapid technological advancements, sports teams face the unique challenge of engaging a diverse fan base that spans across multiple generations, each with its distinct preferences and expectations. The traditional one-size-fits-all approach to fan engagement is no longer viable. As we delve into the future of fan personalization, it's evident that leveraging digital twin technology offers a compelling solution. This white paper draws insights from the pioneering efforts of the Atlanta Braves and explores how digital twins can revolutionize fan experiences.